Federated Co-operatives Limited: Change Management
Pohler, D. (2016) Federated Co-operatives Limited: Change Management. Ivey Publishing.
Federated Co-operatives Limited struggles with implementing massive organizational changes in talent management, technology, and branding.
In 2013, after almost three years of making organizational changes, the chief executive officer of Federated Co-Operatives Limited (FCL) wondered if he was pushing his unique company through a transformation too quickly or if he was not pushing hard enough to modernize the company. FCL was a co-operative, a remnant of a farmers’ purchasing association that had grown to become one of the 50 largest companies in Canada. However, the company’s financial success and democratic governance structure had lulled FCL into a situation characterized by outdated processes and systems. Information technology, branding, leadership, and talent management processes needed to be transformed, and a culture change was necessary to move forward. But some employees were resisting, possibly as a result of burnout due to the magnitude of change or the co-operative governance structure that complicated the process of change. The chief executive officer needed to address his employees at a questions and answers session about the progress of the transformation. What should he tell them?